MUMBAI: Parle Products retained its position as India’s Most Chosen In-Home FMCG brand for the 14th consecutive year, while Britannia once again topped the Out-of-Home rankings, showed the annual Brand Footprint India report published by Worldpanel by Numerator on Thursday.The study tracks Consumer Reach Points (CRP), a measure combining how many consumers buy a brand and how often they do so over a calendar year.Highly penetrated brands mostly grew their CRPs, but only 56% of small brands managed to do the same- a sign that scale is becoming harder to convert into reach.
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Rin returned to the top 25 after a two-year gap, growing CRPs by 11% to 1,268 million, driven by product modernisation and a sharpened focus on liquids.Campa posted one of the steepest jumps in penetration this year (2.7%), continuing its rapid expansion. “Dairy brands, for instance, aren’t especially high on penetration, but rising purchase frequency alone pushed their CRPs up. Large and mid-sized brands saw strong CRP growth, but only about half of smaller brands managed to grow theirs at all- a sign that turning visibility into repeat, reliable choice is getting harder,” said , K. Ramakrishnan, Managing Director- South Asia, Worldpanel by Numerator.
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Vikrant Kharwar is the Founder and Editor of News Us Media. He writes about trending news, sports, entertainment, technology, and viral stories. His goal is to make news simple, informative, and easy to understand for readers across the United States and around the world.
