Festive demand stays strong: Appliance makers eye double-digit sales despite price hikes
The latest price hike comes ahead of the peak festive season. NEW DELHI: Consumer durable manufacturers are expecting double-digit sales growth during the festive season despite a 5-8% increase in prices of air-conditioners and other appliances, with premiumisation, replacement demand, easy financing and improving consumer sentiment likely to support demand.The latest price hike, the third…